To date I have sold 136 sculptures online to clients in 6 different countries. I wish to share my knowledge with you in the hopes that it will bring more beautiful art into the world.
I cannot stress enough how very important photographs are for your online sales. Even if your art is beyond epic no one will ever know if your pictures do not show it. Because your clients can not physically pick up your art or look it over when shopping online it is of extreme importance that your photography quickly captivate your clients by being bright, clear, and sharp. There are thousands of websites and YouTube videos that explain how to take beautiful pictures, use them. To protect all the hard work that you put into your art, always watermark your pictures. A watermark is your name or your businesses name placed on your photographs. There’s an app for that!
Use your social media to sell your art. Social media is free and is a beautiful way to connect with clients. I use Facebook, Instagram, and Pintrist to sell my art, but there are tons of platforms you can choose from depending on which sites work best for your type of art. Use the same profile picture and user name across all platforms so that it is easy for clients to find you. When using social media for business, only put posts relevant to your business, not pictures of your breakfast or vacation. The key to selling your art through social media is that all your social media sites must link to the online site where you are selling your art. Don’t know how to use a certain social media platform? YouTube that shit!
Have a website for your art. I know it’s hard to believe, but not everyone is on social media. To connect with everyone, I feel that a website is very important for your art business. I use my website to showcase my art and connect with clients. On my website, http://www.barbiethewelder.com, I have pictures of my art, details about me as an artist, and a contact page where clients can email me with questions or get information about custom ordering art. Your website name should be the same as your business name or personal name, making it easy for clients to find you. Don’t know how to create a website? YouTube that shit!
Have a custom email address for your art business. Your email address should be the same as your business name, user name, or personal name. You can pay for email connected to your website when you purchase your website or you can get your email address from one of several sites that provide email addresses for free. Every email provider allows you to make a signature that goes at the bottom of every email you send out. Include your website address and web address to the site you are selling your art in your email signature. Each email that I send out has this signature:
Now every email that I send out becomes a marketing tool for my business. Don’t know how to use email? YouTube that shit!
Everyone has their own preference of where to sell their art, my personal choice is Etsy. Etsy is like Ebay for people who make stuff. It is less expensive for me to sell my art through my Etsy shop than a website, I get a discount on shipping, and my clients can use PayPal to pay which gives them piece of mind and buyer protection. It is through Etsy that I have sold sculpture to people in 6 different countries.
Get a PayPal account. It is free and allows you to receive payments for your art. PayPal offers buyer and seller protection so that your clients feel safe making payments to you and keeps your personal information confidential.
Once your art has sold you will need to ship it. Prices vary depending on the size and shape of the package you will send out. You need to research pricing BEFORE you list your item for sale. USPS, FEDEX, and UPS all have shipping calculators on their sites that will help you. When you set your prices for shipping make sure to take into consideration the cost of packing materials as well.
When I first started out I did not know any of this information. I was able to learn through trial and error, and by searching for information online. When I wanted to grow my Instagram following I went to YouTube and searched “how to grow your Instagram following.” The information is out there, you just need to find it!
Please share this information to help other artists!
I would love to hear from you!
If you have any questions or comments, or if there is a subject you would like me to cover please mention it in the comments below.